SERP APIs That Can Search Google At Scale

Jan 9, 2024 · 23 min read

To construct an instructive article about SERP APIs, let's delve into their importance, use cases, and challenges, and then discuss some leading APIs, including Proxies API, which you have developed.

Introduction to SERP APIs

Search Engine Results Page (SERP) APIs are tools designed to scrape search engine results in real-time. They are particularly valuable for SEO experts, marketers, and data analysts who need to understand consumer trends, monitor competitor activity, and optimize content for search engines. By using SERP APIs, users can automate the collection of data from search results, including organic listings, paid ads, local information, images, and more.

The Need for SERP APIs

  • Data-Driven Insights: In a digital economy, understanding market trends and consumer behavior starts with search data. SERP APIs provide insights into how users interact with search engines.
  • Competitor Analysis: Businesses can monitor how competitors are ranking for certain keywords, what kind of ads they are running, and their presence in local searches.
  • SEO Optimization: By understanding the SERPs, businesses can better optimize their content to appear higher in search results.
  • Challenges in Extracting SERP Data

  • Anti-bot Mechanisms: Search engines, especially Google, employ robust anti-bot measures to prevent automated scraping. This includes CAPTCHA challenges, IP bans, and more.
  • Accuracy and Scale: Ensuring the data extracted is accurate and up-to-date while scraping at scale is a complex task. It requires managing multiple IP addresses, user agents, and handling rate limits.
  • Leading SERP APIs

    1. Bright Data Google Search API: Known for its fast response time, broad target range, and high concurrency, Bright Data is a preferred choice for enterprises needing reliable and comprehensive data scraping.
    2. SERP API: Offers a user-friendly interface and CAPTCHA solving, suitable for small-scale operations.
    3. Oxylabs SERP Scraper API: A close competitor to Bright Data with a focus on real residential IPs and extensive data delivery options.
    4. Smartproxy SERP Scraping API: Combines data center and residential IPs for a balanced approach to SERP scraping.
    5. ZenSERP: Known for its affordability and good feature set, though it has some limitations in terms of scalability and targeting.

    Proxies API - Your Personal SERP API

    We’ve developed Proxies API as a solution to the difficulties of searching Google and extracting meaningful data. Here's what makes Proxies API stand out:

  • Ease of Use: Users can search Google and receive results in JSON format without having to deal with the intricacies of scraping or managing proxies.
  • Scalability: It supports international country codes and language codes, ensuring that you can target searches based on geographic and linguistic preferences.
  • Comprehensive Data: Each request returns a detailed JSON file with search results, including ads, local results, and related queries.
  • Using Proxies API

    Users simply need to send a request to your API endpoint with their search parameters, and Proxies API handles the rest. The API is designed to be easy to use, even for those not familiar with coding or scraping.

    curl "http://api.proxiesapi.com/google/?auth_key=YOURKEY&search=Apple&cc_code=us&page=1&lc_code=en"

    Results

    The results is a large json file with the search results (100 at a time) along with the ads, the local results, related queries, user questions etc

    {
       "meta_data":{
          "url":"https://www.google.com/search?q=apple&gl=us&hl=en&num=100",
          "number_of_results":48,
          "location":null,
          "number_of_organic_results":49,
          "number_of_ads":0,
          "number_of_page":1
       },
       "local_results":[
          {
             "title":"Apple Woodland Hills",
             "position":1,
             "review":"Tulsa. OK",
             "review_count":""
          },
          {
             "title":"Eden Valley Apple Orchard & Aronia Farm",
             "position":2,
             "review":"",
             "review_count":"712) 540-0127"
          },
          {
             "title":"Apple Leawood",
             "position":3,
             "review":"Leawood. KS",
             "review_count":""
          }
       ],
       "organic_results":[
          {
             "url":"https://www.apple.com/",
             "displayed_url":"https://www.apple.com",
             "description":"Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment,\u00a0...",
             "position":1,
             "title":"Apple"
          },
          {
             "url":"https://en.wikipedia.org/wiki/Apple_Inc.",
             "displayed_url":"https://en.wikipedia.org \u203a wiki \u203a Apple_Inc",
             "description":"Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino\u00a0...An apple is an edible fruit produced by an apple tree (Malus domestica). Apple trees are cultivated worldwide and are the most widely grown species in the\u00a0...",
             "position":2,
             "title":"Apple Inc. - Wikipedia"
          },
          {
             "url":"https://www.youtube.com/user/apple",
             "displayed_url":"https://www.youtube.com \u203a user \u203a apple",
             "description":null,
             "position":3,
             "title":"Apple's YouTube channel"
          },
          {
             "url":"https://m.youtube.com/user/Apple/videos",
             "displayed_url":"https://m.youtube.com \u203a user \u203a Apple \u203a videos",
             "description":"Welcome to the official Apple YouTube channel. Here you'll find news about product launches, tutorials, and other great content.",
             "position":4,
             "title":"Apple - YouTube"
          },
          {
             "url":"https://twitter.com/apple",
             "displayed_url":"https://twitter.com \u203a apple",
             "description":"The latest Tweets from Apple (@Apple). https://t.co/4dZx1rem2Q. Cupertino, CA.",
             "position":5,
             "title":"Apple - Twitter"
          },
          {
             "url":"https://www.instagram.com/apple/",
             "displayed_url":"https://www.instagram.com \u203a apple",
             "description":"27.5m Followers, 9 Following, 1019 Posts - See Instagram photos and videos from @apple.",
             "position":6,
             "title":"@apple \u2022 Instagram photos and videos"
          },
          {
             "url":"https://www.icloud.com/",
             "displayed_url":"https://www.icloud.com",
             "description":"Sign in to iCloud to access your photos, videos, documents, notes, contacts, and more. Use your Apple ID or create a new account to start using Apple\u00a0...",
             "position":7,
             "title":"Apple iCloud"
          },
          {
             "url":"https://www.wsj.com/market-data/quotes/AAPL",
             "displayed_url":"https://www.wsj.com \u203a market-data \u203a quotes \u203a AAPL",
             "description":"Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of\u00a0...",
             "position":8,
             "title":"AAPL | Apple Inc. Stock Price & News - WSJ"
          },
          {
             "url":"https://books.google.com/books?id=G0Faik1mSp0C&pg=PA53&lpg=PA53&dq=apple&source=bl&ots=vcLXT-uNgY&sig=ACfU3U2PCb5eHzAiiOzeUD39Y0aoAvMleA&hl=en&sa=X&ved=2ahUKEwiZitn56M33AhUPbRoKHYkcAkEQ6AF6BQiXAhAD",
             "displayed_url":"https://books.google.com \u203a books",
             "description":"I figure this a better use for free gypsum board than sending it off to the landfill.26 Apple roots grow as much as 2 inches each week from April through\u00a0...",
             "position":9,
             "title":"The Apple Grower: Guide for the Organic Orchardist, 2nd Edition"
          },
          {
             "url":"https://books.google.com/books?id=zdO4-PxScGsC&pg=PA101&lpg=PA101&dq=apple&source=bl&ots=1SfX_3AM1k&sig=ACfU3U2L1MlETWJs-oBrQlP53vmTRoTHrA&hl=en&sa=X&ved=2ahUKEwiZitn56M33AhUPbRoKHYkcAkEQ6AF6BQiYAhAD",
             "displayed_url":"https://books.google.com \u203a books",
             "description":"SPICED APPLE BUTTER If you've ever made applesauce , you've come close to making apple butter , which is essentially applesauce cooked down to a thicker\u00a0...",
             "position":10,
             "title":"Apple Pie Perfect: 100 Delicious and Decidedly Different ..."
          },
          {
             "url":"https://books.google.com/books?id=k29eoyfHIrEC&pg=PA4&lpg=PA4&dq=apple&source=bl&ots=43JFHP_SJX&sig=ACfU3U3rXKYFyhpVJAkFtXoP7dFaT3_BtA&hl=en&sa=X&ved=2ahUKEwiZitn56M33AhUPbRoKHYkcAkEQ6AF6BQiZAhAD",
             "displayed_url":"https://books.google.com \u203a books",
             "description":"Apple Seeds How do apple trees grow ? Apple trees grow from tiny apple seeds . You can find apple seeds inside apples . Apple seeds need sunlight\u00a0...",
             "position":11,
             "title":"The Life Cycle of an Apple Tree - Page 4 - Google Books Result"
          },
          {
             "url":"https://www.forbes.com/companies/apple/",
             "displayed_url":"https://www.forbes.com \u203a companies \u203a apple",
             "description":"Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of\u00a0...",
             "position":12,
             "title":"Apple (AAPL) - Forbes"
          },
          {
             "url":"https://appleinsider.com/",
             "displayed_url":"https://appleinsider.com",
             "description":"For Apple News, Rumors, Reviews, Prices, and Deals, trust AppleInsider. Serving Apple product enthusiasts since 1997.",
             "position":13,
             "title":"AppleInsider: Apple News, Rumors, Reviews, Prices & Deals"
          },
          {
             "url":"https://www.reddit.com/r/apple/",
             "displayed_url":"https://www.reddit.com \u203a apple",
             "description":"r/apple: An unofficial community to discuss Apple devices and software, including news, rumors, opinions and analysis pertaining to the company \u2026",
             "position":14,
             "title":"r/Apple: Unofficial Apple Community - Reddit"
          },
          {
             "url":"https://www.macrumors.com/2022/05/05/top-five-most-exciting-apple-products-2022/",
             "displayed_url":"https://www.macrumors.com \u203a 2022/05/05 \u203a top-five-...",
             "description":"2 days ago \u2014 Apple is going with a fresh iMac-like design, which means the \u200cMacBook Air\u200c is expected to get fun new colors and off-white bezels and white\u00a0...",
             "position":15,
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          },
          {
             "url":"https://www.facebook.com/apple/",
             "displayed_url":"https://www.facebook.com \u203a ... \u203a Brand \u203a Product/service",
             "description":"Apple. 13532060 likes \u00b7 8256 talking about this \u00b7 41408 were here. Product/service.",
             "position":16,
             "title":"Apple - Home | Facebook"
          },
          {
             "url":"https://www.theverge.com/apple",
             "displayed_url":"https://www.theverge.com \u203a apple",
             "description":"Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices,\u00a0...",
             "position":17,
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          },
          {
             "url":"https://www.zdnet.com/topic/apple/",
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             "description":"Apple has become a leading consumer electronics company by reinventing the smartphone with the iPhone as well as the MP3 player with the iPod.",
             "position":18,
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          {
             "url":"https://nypost.com/2022/05/06/apple-workers-in-shanghai-riot-over-covid-restrictions/",
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             "description":"1 day ago \u2014 Hundreds of factory workers at a Shanghai facility that makes Apple products rioted on Thursday, clashing with guards in hazmat suits and\u00a0...",
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          {
             "url":"https://www.wired.com/story/plaintext-apple-soul-who-cares/",
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             "description":"1 day ago \u2014 Plus: Jony Ive's final Apple project, platforms without algorithms, and a major NFT development.",
             "position":20,
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          },
          {
             "url":"https://www.nytimes.com/2022/05/05/technology/online-gatekeepers.html",
             "displayed_url":"https://www.nytimes.com \u203a technology \u203a online-gatekeepers",
             "description":"2 days ago \u2014 Online Deciders Like Apple Have a Point ... Sometimes we want experts who can sort out the mess online. ... Gatekeepers like powerful tech companies\u00a0...6 days ago \u2014 How Technocrats Triumphed at Apple ... The man who helped give the world candy-colored computers eventually walked out the door. What does that\u00a0...",
             "position":21,
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          {
             "url":"https://arstechnica.com/gadgets/2022/05/apple-google-and-microsoft-want-bluetooth-proximity-to-replace-the-password/",
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             "url":"https://www.bestbuy.com/site/brands/apple/pcmcat128500050005.c?id=pcmcat128500050005",
             "displayed_url":"https://www.bestbuy.com \u203a Name Brands",
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          {
             "url":"https://techcrunch.com/2022/05/05/iphone-users-complain-apple-music-is-installing-itself-to-the-dock-booting-out-their-other-apps/",
             "displayed_url":"https://techcrunch.com \u203a 2022/05/05 \u203a iphone-users-co...",
             "description":"2 days ago \u2014 An Apple Music bug is perplexing some iPhone owners. According to various reports, the Apple Music iOS app is installing itself directly to\u00a0...",
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          {
             "url":"https://fidoalliance.org/apple-google-and-microsoft-commit-to-expanded-support-for-fido-standard-to-accelerate-availability-of-passwordless-sign-ins/",
             "displayed_url":"https://fidoalliance.org \u203a apple-google-and-microsoft-c...",
             "description":"2 days ago \u2014 Apple, Google and Microsoft Commit to Expanded Support for FIDO Standard to Accelerate Availability of Passwordless Sign-Ins.",
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          {
             "url":"https://www.cnbc.com/2022/04/28/apple-aapl-earnings-q2-2022.html",
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             "description":"Apr 28, 2022 \u2014 Apple's revenue grew nearly 9% year over year during the quarter ended in March. But shares fell nearly 4% in extended trading after Apple\u00a0...",
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          {
             "url":"https://www.patentlyapple.com/2022/05/apple-wins-a-patent-for-a-next-gen-hinged-keyboard-ipad-accessory-with-multiple-modes-that-could-possibly-double-as-a-hybrid-.html",
             "displayed_url":"https://www.patentlyapple.com \u203a 2022/05 \u203a apple-wins-...",
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             "position":27,
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          {
             "url":"https://www.britannica.com/topic/Apple-Inc",
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             "description":"18 hours ago \u2014 We're talking items like Apple AirTags, MagSafe Chargers, Apple Watch bands, MagSafe Battery Packs, power adapters, and iPhone cases. Lots of\u00a0...",
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          {
             "url":"https://www.fool.com/investing/2022/05/06/should-you-buy-apple-stock-right-now/",
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             "description":"Dear Executive Team,. We have a long relationship with Apple. In fact, even before spending years, sometimes decades, working at Apple, many of us were devoted\u00a0...",
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             "url":"https://www.bloomberg.com/news/newsletters/2022-04-10/what-s-coming-at-apple-aapl-wwdc-2022-ios-16-macos-13-tvos-16-watchos-9-l1tc8m3s",
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          {
             "url":"https://companiesmarketcap.com/apple/marketcap/",
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          {
             "url":"https://www.pcmag.com/series/apple",
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          {
             "url":"https://www.techradar.com/news/computing/apple",
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          {
             "url":"https://www.thestar.com/business/opinion/2022/05/07/its-time-for-apple-to-move-beyond-iphone-updates-and-transform-our-world-again.html",
             "displayed_url":"https://www.thestar.com \u203a opinion \u203a 2022/05/07 \u203a its-ti...",
             "description":"6 hours ago \u2014 It's time for Apple to move beyond iPhone updates and transform our world \u2026 again \u00b7 The world's largest tech company finds itself in a strange\u00a0...",
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             "url":"https://www.hepsiburada.com/apple",
             "displayed_url":"https://www.hepsiburada.com \u203a apple",
             "description":"Apple \u00fcr\u00fcnleri art\u0131k Hepsiburada'da! Apple cep telefonu yada aksesuar, Apple markal\u0131 ihtiya\u00e7 ne olursa olsun Hepsiburada bir t\u0131k uza\u011f\u0131nda.",
             "position":49,
             "title":"Apple Hepsiburada'da! - Apple Cihazlar & Aksesuarlar Burada!"
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             "title":"apple account",
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       "questions":[
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             "text":"Why is Apple costly?",
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             "text":"What company owns Apple?",
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             "text":"Why is Apple so popular?",
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    }

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