What is MAP Monitoring?

Apr 15, 2024 ยท 5 min read

What is MAP Monitoring?

MAP monitoring is a crucial process for businesses that sell products through retailers. It helps ensure that retailers adhere to the Minimum Advertised Price (MAP) agreements set by the manufacturer or brand. In this article, we'll dive into the details of MAP monitoring and how it works.

What is MAP?

MAP stands for Minimum Advertised Price. It is the lowest price at which a retailer can advertise a product. MAP policies are set by manufacturers or brands to maintain brand value, prevent price wars, and protect retailer margins.

Who needs it?

Manufacturers, brands, and retailers who want to protect their brand value and maintain fair competition in the market need MAP monitoring. It is essential for businesses that sell products through multiple retailers and want to ensure consistent pricing across all channels.

Why do you need it?

There are several reasons why businesses need MAP monitoring:

  1. Protect brand value: MAP monitoring helps maintain the perceived value of a brand by preventing retailers from advertising products at extremely low prices.
  2. Prevent price wars: By ensuring that all retailers adhere to the MAP policy, businesses can prevent price wars that can harm retailer margins and ultimately damage the brand.
  3. Maintain fair competition: MAP monitoring helps create a level playing field for all retailers, preventing any retailer from undercutting others by advertising products below the agreed-upon price.

Why do retailers violate MAP agreements?

Retailers may violate MAP agreements for various reasons:

  1. To attract customers: Some retailers may advertise products below the MAP to attract more customers and increase sales.
  2. To undercut competitors: Retailers may violate MAP agreements to gain a competitive advantage over other retailers selling the same products.
  3. Lack of awareness: Some retailers may not be fully aware of the MAP policy or may not have systems in place to ensure compliance.

MAP monitoring and how it works?

MAP monitoring involves tracking the prices at which retailers advertise products online. This can be done manually or through automated tools. The process typically involves the following steps:

  1. Identifying retailers: The first step is to identify all the retailers selling the products covered under the MAP policy.
  2. Collecting data: The next step is to collect pricing data from the retailers' websites. This can be done manually by visiting each website and recording the prices or through automated tools that scrape the data.
  3. Analyzing data: The collected data is then analyzed to identify any instances of MAP violations.
  4. Enforcement: If violations are detected, the manufacturer or brand can take enforcement actions, such as sending cease and desist letters or terminating the retailer's account.

Manual Vs Automated

MAP monitoring can be done manually or through automated tools. Manual monitoring involves visiting each retailer's website and manually recording the prices. This method is time-consuming and may not be feasible for businesses with a large number of retailers.

Automated MAP monitoring tools, on the other hand, use web scraping techniques to collect pricing data from retailer websites. These tools can monitor a large number of retailers simultaneously and provide real-time alerts when violations are detected.

Here's an example of how automated MAP monitoring can be implemented using Python and the requests library:

import requests
from bs4 import BeautifulSoup

def check_price(url, map_price):
    response = requests.get(url)
    soup = BeautifulSoup(response.text, 'html.parser')
    price_element = soup.select_one('.price')
    if price_element:
        current_price = float(price_element.text.replace('$', ''))
        if current_price < map_price:
            print(f'MAP violation detected: {url}')
        print(f'Price not found on: {url}')

# Example usage
check_price('<https://example.com/product>', 99.99)

In this example, the check_price function takes the URL of a product page and the MAP price as arguments. It sends a request to the URL, parses the HTML response using BeautifulSoup, and extracts the price from the page. If the current price is lower than the MAP price, it prints a violation message.

However, this basic example may not work in all cases, especially when websites use anti-scraping techniques or require JavaScript rendering. In such scenarios, you may need to use more advanced tools like Puppeteer or Selenium to automate the scraping process.

Alternatively, you can use a professional rotating proxy service like Proxies API to handle the complexities of web scraping. Proxies API provides a simple API that takes care of CAPTCHAs, user-agent rotation, proxy rotation, and proxy retries behind the scenes, allowing you to retrieve the HTML with a single API call.

Here's an example of how you can use Proxies API to fetch the HTML of a webpage:

curl "<http://api.proxiesapi.com/?key=API_KEY&render=true&url=https://example.com>"

By setting render=true, Proxies API will render the JavaScript on the page before returning the HTML, making it easier to parse and extract the desired data.


MAP monitoring is a critical process for businesses that want to protect their brand value and maintain fair competition in the market. While manual monitoring is possible, automated tools like web scrapers and rotating proxy services like Proxies API can make the process more efficient and effective.

If you're looking for a reliable and easy-to-use solution for MAP monitoring, consider giving Proxies API a try. With its powerful features and simple API, you can streamline your MAP monitoring process and focus on growing your business. Sign up now and get 1000 API calls completely free!

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